Last summer I toured the Costume Institutes exhibit “Manus vs. Machina” at the Metropolitan Museum of Art. It was a breathtaking display that showcased fashion’s progression from handmade to mass production. I recall seeing dresses made from leather, straws, feathers etc. and it got me thinking about the future of fashion. I did some research and discovered a couple of documentaries that really made me think and see fashion in a different light. I want to share what I’ve learned and hope that you too will stop and take a moment to reflect on the future of fashion.
The first documentary is called The Next Black and it explores the future of fashion. It features innovative companies such as Patagonia and Studio XO. The film features a special effects dress made for Lady Gaga called Anemone designed by Studio XO. The dress has been outfitted with mechanics that bring the dress to life and it begins to emit bubbles. Its truly a moment where techonology meets fashion. One of the most fascinating points in the documentary is where Susan Lee founder of Biocouture is using bioengineering to grow textile materials in a lab to create clothing! This my friends, truly is the future of fashion and something that might be the norm in 50 years! I want to share this thought provoking documentary; here is the youtube link to view it in its entirety -> The Next Black
The second documentary I want to share with you is rather brief and features Pharrell Williams. It’s called The Plastic Age and it’s a harsh reminder of what plastic is doing to our oceans and landfills. The world creates 288 million tons of plastic annually and it will never decompose, just sit around for hundreds of years. Fashion and technology have come up with a solution called Bionicyarn. Its a yarn spinning process which turns recycled plastic bottles into yarn and fabric. The company G-STARR has created a denim line that utilizes bionicyarn, a project in which Pharrell Williams is a co-designer. I encourgage you to go watch this 17 minute documentary -> The Plastic Age
Coincidentally as I’ve been researching to write this blog post, H&M has announced that they too are using Bionicyarn. Its part of their 2017 H&M Conscious Exclusive initiative; This is the sixth year H&M is releasing a collection made of sustainable materials. The line will be available on line and in select stores starting April 20. Read more about it here -> H & M Magazine
It’s very exciting to see how technology is affecting the future of fashion. I’m fascinated by the creation of clothing that has multi purposes, textiles that can grow in a lab, and the realization that fast fashion can do more harm than we realize (learn more on fast fashion in The Next Black documentary). Do I think bionicyarn is the solution for the plastic era? No, I think its the beginning of a new way of thinking. As a race we’re always evolving and we’re are in the midst of a fashion evolution due to technology.
This was a bit of a heavier topic than my norm and my goal was to make you think a bit. If you enjoyed my post I’d love for you to share it on twitter and/or comment below. I will continue a series of fashion documentaries in the future and if you want to be the first to know when they’re published please subscribe below.